Ahead of the Curve
The greyscale, minimalist
approach taken by the designers of this spread contains many strengths. The
omission of color allows for the viewer/reader to focus on the content of the
text and to observe the photograph. A black and white scheme adds a classic element
that contrasts with the modern aesthetic of the spread’s visual stylings.
The font choices for the
left page are similar throughout, making the written portion of the spread look
consistent and ensures all elements look related. Moreover, the forward across
the top, along with the two columns of story makes all of the information
appear organized and enhances readability.
The capital “S” in “Siren
call” is distinct and pops on the page. The curve and tilt of the letter also
mimics Emma Watson’s pose, from the way her hair falls forward, to the way her
back is curved and even the way the remainder of the image is “cut off” at the
bottom. These elements add symmetry and consistency to the spread.
More similarities can be
found in the lines that serve as borders to the written portions, including the
lines bordering the top and bottom of the forward, the separation of the
columns, and the line at the bottom of the page to make the contents appear
level and secluded from the invisible top and bottom margins.
One way in which this spread
could be improved to add to the consistency of the solid, squared theme would
be to justify the type in the two written columns, that they may appear solid and
allow the “S” to maintain a softer, feminine shape in the same way the solid
background allows Watson to stand out.
What's Your Angle?
As with the magazine
spread, the font family used for the headings and subheading adds unity and consistency
within this resumé. Also, the nontraditional method of using the font in a functional
manner (the “I” in “Christina” used to separate the two columns) serves as a
unique way to divide the information, thus improving readability.
Also, Jones’ name stands
out among the other elements and is within the vicinity of her contact
information, making these key elements easy for potential employers to locate
and distinguish. The distinct size and style of font used for the headings
ensures each section of information contains only related and relevant content.
Again, the use of black
and white allows other elements to stand out. A minimalist color scheme acts as
a complementary element to the unorthodox presentation of contents here.
One way in which Jones
could communicate more effectively with her resumé, however, would be to have all
contents presented straight on the page. The tilt impairs readability and
defies the way eyes naturally take in and process information, especially
written communication. Consider if the contents were presented in a more
traditional manner (ignore the cropping):
The information appears
neater, is more comprehensible and readable, and adds an overall structured
look to the resumé. Potential employees should be able to view information
without struggle and with minimal effort.
Furthermore, the columns
have some inconsistencies, including their shapes (e.g. the “half-bowtie”
appearance of Jones’ skills), and the format of the headings (e.g. “Work
Experience” is on the same line, but “Professional Activities” are on two
separate lines).
As for the font, there
are too many different types (about five) and there are inconsistencies in kerning
(compare first and last name, “Professional” and “Activities,” etc.) and
leading (note the distance in spacing of three lines of contact info). Also, the
information could be spaced out in certain areas so that the contents do not
appear congested, and the home address could be omitted to make more space.
Both images make use of angles and contrast to deliver content in a straightforward manner. While a greyscale color scheme can be effective in showcasing other elements, visual communicators must be careful to keep other aspects organized and easily interpretable for the viewer as well.
